graffectivity consulting | interactivity design for web, software & more

making beautiful, engaging user experiences means understanding your users, their processes, their tasks and their goals, and then fusing high-quality graphic design together with principles of user-centered design, usability engineering and a host of complementary skills to create interfaces that are not only easy to use, but easy to build.

understanding that a drop-dead-gorgeous user interface can also serve as an ideal sales tool, we design the end-to-end user experience for websites and desktop applications, software and hardware, mobile devices and robots — to make them instantly intuitive to learn, and a delight to use.

sample user interfaces

dynamic application interfaces

a specialized software application designed with user-centered and participatory design methodologies

new product experiences

to market a new breed of consumer robot that graffectivity's founder helped design, he also created this informative, richly animated website, executed in flash (image courtesy of iRobot Corp)

a diversity of users and tasks

collaborative planning software program used by K-12 students to support project-based science (image courtesy of University of Michigan)

embodied interactivity

designing for fun: a richly interactive robotic baby doll with emotions, needs, and an emotionally-expressive face (image courtesy of iRobot and Hasbro)

complement vs differentiation

two complementary websites for different divisions of the same company (images used by permission of Vecna Technologies)

emotionally appealing interfaces

Richly Interactive Online Cookbook screenshot